To measure urban-rural differences in types of career counseling received by students and perceptions held by students regarding career planning activities, research was conducted to extend the 1975 study by Noeth, Roth, and Prediger, which used the same career questions and resulting data, but did not include the urban-rural comparison. The investigation focused specifically on career planning activities, reactions to career planning services offered, and the extent of certainty in career plans of a nationally representative group of nearly 9300 11th graders enrolled in 200 urban, town, or rural high schools in 1973. Tabular analyses of 54 indicators measuring various components of career counseling indicated that 11th graders wanted more career planning aid and that most students perceived counselors as being available and providing some help. Urban-rural differences found were in amount of help desired, reactions to help provided, race, sex, and involvement in career planning activities. Slight difference, however, was found in the types of career planning activities undertaken. The general findings led to the conclusion that the rural schools met the perceived career counseling needs of their students as well or better than urban schools, but that more research was needed on effectiveness and content of rural career counseling. (AN)