ERIC Number: ED198577
Record Type: RIE
Publication Date: 1980-Nov
Reference Count: 0
A Theory of Argumentation, Rhetorical Criticism and the Universal Audience.
Rohrer, Daniel Morgan
Emphasizing the need for sound logic in the decision making and policy making process, this paper equates the concept of rationality with the universal audience as a means of analyzing argument, evaluating rhetoric, and persuading audiences. The paper argues that the policy systems paradigm most approximates this objective within the context of rhetoric, argumentation, and advocacy. After setting forth the premises of the policy systems model, the paper considers the following elements of the universal audience: (1) its essence in the matrix of other audiences; (2) argumentation and the rational ordering of uncertainty; (3) "should" resolutions and the rhetoric of policy; (4) convincing, persuading, and the elite position; (5) the culturebound and timebound audience; (6) the political model; (7) the legal model; and (8) the general will and the categorical imperative. (FL)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (66th, New York, NY, November 13-16, 1980).