ERIC Number: ED198360
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Retail Merchandising. An Advanced Level Option for Marketing and Distribution.
Dailey, Ross; And Others
This curriculum guide is designed to prepare secondary school students for entry-level and career-level positions in the largest area of employment in distribution and marketing--retail merchandising. Developed for use in the twelfth grade competency cluster phase of New York State secondary marketing and distributive education program, this module builds on knowledge and skills presented in the "Distribution and Marketing Syllabus" (ED 110 597). Nine units are included: (1) Overview, (2) Merchandising, (3) Handling Goods, (4) Services Offered, (5) Store Operations, (6) Marketing Research, (7) Marketing Management, (8) Recordkeeping, and (9) Business and Government Regulations. Each unit contains a number of major content topics, under which performance objectives, content outlines, and suggested activities are correlated. Materials needed for some activities are provided in the appendixes. A list of references examined and/or used by the authors is also appended. Alternative resources are shown under suggested activities within the units. (YLB)
Descriptors: Behavioral Objectives, Business Administration, Competency Based Education, Distributive Education, Federal Legislation, Federal Regulation, High Schools, Learning Activities, Local Legislation, Marketing, Merchandising, Recordkeeping, Research Utilization, Retailing, Services, State Curriculum Guides, State Legislation
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: New York State Education Dept., Albany. Bureau of Business Education.
Note: For related documents see ED 086 899, ED 110 597, ED 133 578, ED 135 945, ED 150 420, ED 150 422, and ED 154 239.