This manual outlines the strategies used by the University of Minnesota Technical College (UMTC) to generate student and faculty support for its reading and writing tutorial program. The manual first outlines 20 factors that contribute to a successful reading program, such as the provision of student support services, the awarding of credit to students completing the program, and the provision of faculty status for program instructors. Next, the publicity efforts undertaken by UMTC to promote student awareness of the tutorial program are enumerated. These efforts included gaining the cooperation of journalism and radio students in writing ads; distributing posters and flyers; and involving student clubs and vocational classes in remodeling the reading laboratory, catering a local reading council banquet, and performing other service projects related to the reading program. Finally, the report outlines several ways of promoting faculty and administrative involvement, including: (1) holding inservice workshops about outreach services; (2) recruiting faculty volunteers for short videotape lectures; (3) cooperating with counseling staff; (4) publishing a study of the program's effects on student retention; (5) conducting a faculty/administrator evaluation of the program; and (6) providing assistance to faculty in writing and proofing grant proposals. Sample brochures and flyers are included. (JP)