ERIC Number: ED197739
Record Type: RIE
Publication Date: 1980-Oct
Reference Count: 0
Impacts of the Promotion of Online Services in Academic Libraries.
Antony, Arthur; Graziano, Eugene
This report describes a survey conducted by the University of California at Santa Barbara (UCSB) in which a questionnaire was sent to 101 research libraries in order to determine what their policies and practices were with respect to the promotion of user-access to online computerized bibliographic database services. Sixty usable responses were received, and almost all of the responding libraries were providing computer information services to users as a relatively conventional adjunct to normal reference services. The survey addressed two aspects of promotion: perceptions regarding the relative effectiveness of promotional techniques, and perceptions regarding the impacts of promotion on library operations. In addition to copies of the survey questions and a sample promotional brochure, this report provides a list of 14 references. (FM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Online 80 Meeting (San Francisco, CA, October 1980).