ERIC Number: ED197410
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Latinos and the Media in the United States: An Overview.
Gutierrez, Felix F.
Communication media are among the many "systems" Latinos confront in working to improve their lives in the United States. Latino encounters with media systems have generally taken place on three levels: Anglo media, Spanish language media, and bilingual/bicultural media. The English language or Anglo media have portrayed the Latino with negative stereotypes and reported Latino news events and culture with white middle class bias. Latinos are underrepresented in employment by these industries. Spanish language media, particularly newspapers, have a long history dating back to 1808. Spanish language broadcasting experienced growth during the 1970s, but most radio and television broadcasting stations are owned and managed by Anglos, staffed by Latin Americans rather than local Latinos, and depend heavily on imported programs produced and aired in Latin America. Bilingual/bicultural media are directed at the Latino audience in English or a combination of Spanish and English, and this format is becoming more apparent in traditional media. Given the current and projected growth of the Latino population, it is clear that it will continue to have an impact on existing and developing media. (HTH)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (30th, Acapulco, Mexico, May 18-23, 1980).