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ERIC Number: ED197174
Record Type: RIE
Publication Date: 1975-Mar
Pages: 113
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Mountain Plains Learning Experience Guide: Marketing. Course: Advanced Salesmanship.
Preston, T.; Egan, B.
One of thirteen individualized courses included in a marketing curriculum, this course covers wholesale and retail selling techniques, sales performance analysis, and intensive sales presentation practice. The course is comprised of four units: (1) Sales Preparation, (2) The Selling Process, (3) Special Selling Techniques, and (4) Sales Management. Each unit begins with a Unit Learning Experience Guide that gives directions for unit completion. The remainder of each unit consists of Learning Activity Packages (LAP) that provide specific information for completion of a learning activity. Each LAP is comprised of the following parts: objective, evaluation procedure, resources, procedure, supplemental sheets, study guide, and a LAP test with answers. The course is preceded by a pretest which is designed to direct the student to units and performance activities. (LRA)
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Mountain-Plains Education and Economic Development Program, Inc., Glasgow AFB, MT.
Identifiers: Mountain Plains Program
Note: For related documents, see CE 027 766 and CE 027 796-808.