ERIC Number: ED196059
Record Type: RIE
Publication Date: 1980-Nov
Reference Count: 0
An Investigation of Mediated Person Peception Comparing Jungian Archetypes to Perception of Nonverbal Cues.
Adams, R. C.; Copeland, Gary A.
The effects of photographic framing on viewer perceptions of men and women was studied across five cultural groups, enabling the comparison of Jung's theory of universal archetypes to a contemporary theory of culture-bound, learned nonverbal cues. Subjects for the study were 140 college students from five cultural groups: Anglo, Chicano, Iranian, Japanese, and Taiwanese. The photographic stimuli consisted of the same 24 pictures of four different Anglo people--two male and two female. The subjects were given the pictures and told to select the person he or she would most likely hire or promote solely on the basis of first impressions. Additional sorting procedures were used to refine the findings. The results supported Jung's concept of the archetype over theories of cultural uniqueness in perceptions of men and women. (FL)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (66th, New York, NY, November 13-16, 1980).