ERIC Number: ED196019
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Children and Advertising: An Annotated Bibliography.
Meringoff, Laurene, Ed.
Containing a broad range of information that reflects the differing viewpoints of advertisers, media, government agencies, academe, and consumer groups, this bibliography provides a comprehensive look at what is currently known about children and advertising. The citations are arranged into the following sections: (1) core references, which pertain directly to topic areas of advertising and children under the age of 12; (2) related references, which provide additional information sources relating to children, advertising, television and other media, or to particular content areas that have come under general study; (3) selected other bibliographies, a short list of other reference sources to complement this listing; and (4) relevant organizations and groups that are active in this area. (FL)
Publication Type: Reference Materials - Bibliographies; Books
Education Level: N/A
Authoring Institution: Council of Better Business Bureaus, Inc., New York, NY.
Identifiers: Media Effects