ERIC Number: ED195325
Record Type: RIE
Publication Date: 1980-Sep
Reference Count: 0
The Influence of Televised Models on Toy Preference in Children.
Stevens-Long, Judith; And Others
Six boys and six girls aged 4-6 years viewed one of three videotapes in which puppets (two Muppets: one male and one female) used culturally stereotyped arguments to assign masculinity, feminity or sex-role neutrality to a standard set of sex-neutral toys. After viewing a film, the children were observed for 10 minutes in free play with toys shown in the film and a less attractive set of toys not shown. Results demonstrated that the puppets' discussions of sex-appropriateness significantly affected toy choice even when the children had to choose less attractive toys in order to behave in accord with the norms established by the puppets. These results support the position that television is effective in establishing norms which affect the play behavior of children. (Author/MP)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Sesame Street
Note: Paper presented at the Annual Convention of the American Psychological Association (88th, Montreal, Quebec, Canada, September 1-5, 1980).