As public humanities programs increasingly make use of media products, an understanding of copyrights is essential. Some problems pertaining to copyrights may be alleviated by advanced planning, a clear division of responsibilities, and by using reason to determine that policies are workable and fair. The problem involves a growing "product" awareness on the state level, coupled with a need for protection. Copyrights grant exclusive, but not unlimited, rights to the author of original literary, dramatic, musical, artistic, and other intellectual works. Eligibility is contingent on two criteria: a fixed, tangible form; and "original, creative authorship." Among those works that are ineligible for copyright are those produced by the federal government. Statutory copyright has three levels--notification, deposit, and registration--each with unique stipulations and time limits. Ownership may be transferred in whole or part, and is maintained for the life of the author plus 50 years. Copyrights are limited by "fair use," which depends on the purpose of the use, the length of the portions used, the nature of the work, and the effect of the use on the work's market value. Owner permission is the key to effective copyright use. To avoid conflict, communication concerning copyrights must take place prior to contractual commitment. (JK)