ERIC Number: ED194946
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
The Relationship of Life Stage to Motives for Using Television and the Perceived Reality of TV.
Ostman, Ronald E.; Jeffers, Dennis W.
A model specifying relationships between life stage, motives for using television and the perceived reality of television was tested with data from 140 telephone interviews of adults living in Southern Illinois. The adults ranged in age from 18 to 87 years. Life stage was related to five of the 11 motives for using television: learning things, forgetting, overcoming loneliness, passing time when bored, and finding something to talk about. Life stage was correlated positively with the perceived reality of television. Perceived reality of television was correlated positively with motives to use television to learn about self and things, arousal, to find something to talk about, and as a means of overcoming loneliness. These correlations persisted when controlling for other variables. The relatively low magnitude of the correlations and a series of multiple regression analyses suggested that life stage and perceived reality of television accounted for modest percentages of variance in motives for using television. Variables such as life situation and community environment were proposed as potentially powerful additions to the model. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (30th, Acapulco, Mexico, May 18-23, 1980).