ERIC Number: ED194932
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Using the Functional Prerequisites to Communication Rules as a Structure for Rule-Behavior Research.
Fairhurst, Gail Theus
This paper points out that the available research on communication rules tends to be descriptive (or humanistic) in nature and characterized by a conspicuous absence of prediction along with experimental methods and parametric interpretations of social behavior. The paper first argues that current scientific methodology is consistent with a humanistic view of human behavior. It next suggests the moderator variable approach as a predictive method that captures the contingency-like nature of communication rules. In conclusion, it offers a structure for conducting rules research that uncovers theoretically relevant, intervening variables. (FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (30th, Acapulco, Mexico, May 18-23, 1980).