ERIC Number: ED194651
Record Type: RIE
Publication Date: 1978
Reference Count: 0
Visible Minorities in Mass Media Advertising. Minorites Perceptibles dans la Publicite.
Owaisi, Lateef; And Others
A study was conducted in Canada to quantitatively and qualitatively analyze the presence of minority group members in mass media advertising. Television commercials, store catalogues, newspapers, and magazines were surveyed during a two week period in 1977. Additional surveys were conducted with advertising agencies and firms, the Association of Canadian Television and Radio Artists, and modeling schools. Data indicated that there is a neglect of minority groups in advertising. Stereotyping of minority personalities was also indicated. Recommendations are made to the government to guarantee that its multicultural policy will be pursued by mass media advertisers. The report, submitted to the Executive of the Canadian Consultative Council on Multiculturalism, is presented in both French and English. (MK)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Ministry of State Multiculturalism, Ottawa (Ontario).
Authoring Institution: N/A
Note: Not available in paper copy due to institution's restriction.