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ERIC Number: ED194077
Record Type: RIE
Publication Date: 1980
Pages: 128
Abstractor: N/A
Reference Count: 0
Impact of Modern Communication Technology. I. Australia.
Duke, Chris
This UNESCO analysis of the development of national communication systems focused on the introduction and impact of mass media technology in Indonesia--a largely traditional society--and Australia--an industrialized society. Both countries are using largely imported modern communication media. The studies analyze the role of mass media in cultural life, social integration, and national development. While the context, approach, and methodology of the two studies are quite different, the initial questions had much in common: What are the effects of transfer of technology? and What is the impact as well as the content of the media? The Australian study found that modernization is not necessarily a beneficial process. This is also confirmed by the Indonesian study, which laid more emphasis on the relationship between communication, social change, and development. Both studies indicate that, if modern communication technology is to be useful and efficient, its content and message need to be adjusted to the capabilities of reception, understanding, and possible use made by the population. (Author/MER)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Identifiers: Australia; Indonesia
Note: New Communication Order 1.