ERIC Number: ED194068
Record Type: RIE
Publication Date: 1980-Apr
Reference Count: 0
The Systematic Design of a Persuasive Communication for Changing Attitudes of Preservice Teachers Toward Science.
Grabowski, Barbara L.; And Others
Ninety-three preservice elementary teachers volunteered to participate in an investigation designed to study and change their attitudes toward science teaching. The purpose of the investigation was to: (1) test a persuasive communication that had been designed using Hovland's framework, (2) question the relevance of the consistency principle for attitude change instruction, and (3) determine what effect the individual difference variable integrative complexity had on the degree of attitude change when subjects were presented with integrated and non-integrated treatments. Results indicated that presentation of the persuasive communication model did effect a change in attitude for both the integrated and non-integrated treatment groups, although there was no significant difference in the magnitude of the change in attitude between the two groups. Both treatments were, apparently, equally effective. Further results indicate that as little as 20 minutes of persuasive communication can change the attitude toward teaching science. (MER)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Persuasive Communication Model
Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (Denver, CO, April 21-24, 1980). For complete proceedings of the Research and Theory Division, see IR 008 914.