ERIC Number: ED193723
Record Type: RIE
Publication Date: 1980-Nov
Reference Count: 0
A Kinesic Analysis of Perceived Bias in Television Anchormen: Two Case Studies.
Remmers, Freda L.
In a study of the relationship between kinesics and bias, video tapes of two anchormen of local news shows in New York City were examined. The purposes of the investigation were to determine whether each anchorman would exhibit specific kinesic behaviors associated with audience perceptions of positive bias, negative bias, or neutrality; and to discover whether the two men displayed common kinesic signals when they were perceived as positively biased, negatively biased, or neutral. As a first step in the study, 58 viewers were asked to watch 22 video taped segments involving each anchorman. Each segment consisted of one story that dealt with a specific person or event. The viewers then completed a bias rating instrument, which gauged their impressions of the direction and degree of bias evidenced by the anchorman about the person or event in each story. As a second step, six segments (the two rated most positively, the two rated most negatively, and the two rated most neutral) were coded using a kinesic notation system. The final step was a frequency tally, in which the number of times a movement occurred in each segment was noted. The findings showed that each anchorman did exhibit kinesic behaviors consistent with the audience's perception of his direction of bias. In addition, specific kinesic behaviors associated with audience perceptions of bias or neutrality were found to be idiosyncratic. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (70th, New York, NY, November 13-16, 1980).