Commercialized approaches to public recreation may solve the financial and budgetary problems that many public recreation programs currently face. Case studies document the success of some commercialized approaches, including: (1) borrowing techniques from business and commercial recreation programs; (2) creating revenue producing facilities and programs; and (3) creating a joint venture between public and commercial agencies. The attitudes, service philosophies, legislation, legal liability, political and social environment, and the personnel involved with the strategy should be considered before adopting it. (CJ)