ERIC Number: ED192924
Record Type: RIE
Publication Date: 1980-Sep
Reference Count: 0
How Television Commercials Affect Children's Attitudes and Eating Behavior.
Fox, Daniel; And Others
The effect of various kinds of commercials on children's actual food consumption are examined in this study. Forty-eight 4-year-old children (mean age, 4.65 years), and forty-eight 9-year-old children (mean age, 9.78 years) comprised the sample. In both age groups there was an equal number of boys and girls. The variable investigated was type of advertisement (low-nutritional, pro-nutritional, non-food control), and the effects of the advertisement were assessed via a behavioral eating test, a food attitude scale, and an interview. Results suggest that both 4-year-old and 9-year-old boys seeing low-nutrition commercials did significantly increase their consumption of the low-nutrition foods but that girls were not affected. The pro-nutrition commercials had no apparent effect. Regardless of advertisement type, age did not mediate the effects of the commercials, and the self-report and behavioral measures correlated with one another in a low and inconsistent manner. Results are discussed with regard to methodological issues, developmental issues, and social policy implications. (Author/MP)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Montana Univ., Missoula. Research Advisory Council.; Department of Agriculture, Washington, DC.
Authoring Institution: N/A
Identifiers: Food Consumption
Note: Paper presented at the Annual Convention of the American Psychological Association (88th, Montreal, Quebec, Canada, September 1-5, 1980).