The Learning Resource Center at Wisconsin Indianhead Technical Institute (WITI) conducted a survey of 100 businesses and industries in Ashland, Wisconsin, in order to determine the perceived need for a shared informational media center to be used for workshops, training sessions, and in-service meetings. The survey instrument solicited information on current and projected staff training efforts, the use of audio-visual materials in staff training, periodical subscriptions, the purchase of reference materials, interest in resource speakers and/or the provision of meeting rooms for training purposes, and the amount of money spent annually for educational materials. Major findings, based on an 80% response rate, indicate that 72.5% of the businesses were engaged in staff training and that 34.8% anticipated an expansion of this role. Most respondents (68.1%) favored the use of audio-visual materials if available, but 34.8% owned no audio-visual hardware or software. While 87% subscribed to professional magazines and 84% purchased technical reference materials, only 14.5% spent over $799 per year for educational materials. In addition to presenting the survey findings, the study report examines the growing need to train employees in their work duties and in safety procedures. The materials and facilities of WITI's Learning Resource Center that could be used in developing the shared center are also described. (JP)