ERIC Number: ED192408
Record Type: RIE
Publication Date: 1977-Nov
Reference Count: 0
Human Values and Ego-Involvement: Toward the Conceptual Clarification and Operational Precision of Social Judgment Theory.
Gaske, Paul C.
This paper suggests that human values play a central role in communication and in the conceptualization of social judgment theory's fundamental terms: attitude and ego-involvement. It contends that values are the basis of an individual's attitude or category system and that one's level of ego-involvement in an issue is a function of (1) the importance of values associated with the topic and (2) the strength of the relationship between the issue and values. The paper posits the need for a value index of ego-involvement and provides guidelines for the development of such an instrument based on the Rokeach Value Survey, describing the advantages such an index would have over existing measures of ego-involvement. (Author/FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Social Judgment Theory
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Phoenix, AZ, November 19-23, 1977).