ERIC Number: ED192399
Record Type: RIE
Publication Date: 1980-Sep
Reference Count: 0
Making Social Change through Human Exchange: Listening Moves More People Than Telling.
Information exchanged between people is a renewable expanding resource that can contribute to human growth and development, and the new technology of videotape offers an excellent vehicle for that exchange. Traditional forms of information exchange or communication used in human development work are limited in many ways, and a more positive approach to development communication involves the following principles: (1) equality exists between sender and receiver, signaled by the willingness to listen as well as talk; (2) people must be accepted as they are and spoken to on that ground; (3) communication must deal in feelings as well as thoughts; and (4) telling the truth is essential. Videotape technology is ideally suited to serve these principles, and its value was demonstrated in the development of a small format video program that was produced to qualitatively evaluate the results of family planning in Indonesia. Program production involved representatives from both the family planning program and the television network in each of Indonesia's 15 districts, with local Indonesian women exchanging their views on various methods of birth control. (AEA)
Publication Type: Opinion Papers; Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Institute of Communications (Ottawa, Canada, September 7-11, 1980).