ERIC Number: ED191102
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
Movie Ratings and Revenues: Eleven Years of Success Ratios.
Austin, Bruce A.; And Others
The relation between revenues from motion pictures and the picture ratings (G, PG, R, X) by the Motion Picture Association of America was examined. Successful films were those listed by "Variety" magazine as the top revenue producers for the given year. Data were collected for the years 1969-1979. The analysis showed that years in which fewer films were produced had greater ratios of successful films, usually over 25%. An annual market saturation point of about 400 films was evident. The two central rating categories, PG and R, dominated the system, accounting for 78.5% of all films rated. Films with PG ratings enjoyed the highest average success ratio of the four categories. Of the 1,836 films rated PG from 1969 to 1979, 491 or 26.7% were considered successful. The PG category had the largest number of successful films for each year in the study. Close behind PG in overall success was the G category, belying the myth that G ratings were "box office poison." Pictures rated G enjoyed a 24.2% success ratio over the entire period. Although more films were rated R than any other category, their success ratio was only 13.7%. The number of films rated R each year varied greatly, but the number of million dollar revenue producing R films was quite stable from year to year. The success ratio for X-rated films was only 5%. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers; Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: N/A
Identifiers: Motion Picture Ratings
Note: Paper presented at the Annual Meeting of the University Film Association (Austin, TX, August 1980).