ERIC Number: ED190085
Record Type: RIE
Publication Date: 1980-Mar
Reference Count: 0
Online Data Searching as a Tool for Motivating Innovation.
Pitlak, Robert T.
A study was conducted to test the contention--which is supported by a review of the literature--that access to a wide variety of ideas and novelty will tend to stimulate innovation. The experiment consisted of a study of attitude changes through pre- and post-test administration of a research questionnaire to a group of 20 voluntary participants from a small high technology company before and after a 60-day period of exposure to online searching. Evaluation using standard statistical tests indicated that a statistically significant increase in perceived level of innovation occurred after the subject's exposure to online data searching. In addition, a direct and positive relationship between the perceived level of new idea generation and the frequency of online searching was observed. A list of 14 references is appended. (Author/RAA)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Online Information Meeting (New York, NY, March 25-27, 1980).