Seven separate areas of faculty evaluation are discussed: student, colleague and self-assessment, student learning, student advising, institutional service, and research and publication. Designed for use by faculty and administrators, this book is intended to serve as a practical resource in developing and upgrading programs for evaluation. Each of the guidelines, forms and strategies has been field-tested and adjusted for workability. To provide a national framework to institutions setting up new programs, chapter two provides key findings of the writer's 1978 survey of 678 public and private colleges and their faculty appraisal practices. Four models in successful use today are described in chapter nine. Several suggestions on faculty evaluation are offered, including: administrators, faculty, and students should contribute to the construction of the evaluation program; appraisal of faculty performance must be the basis for every personnel decision; the administration and scoring of the evaluations must be standardized; and evaluators must be adequately trained. An appendix and a bibliography are provided. (LC)