ERIC Number: ED189667
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Exploring the Motives for Viewing Televised Sports.
A total of 286 subjects was presented with a series of motivations and asked to evaluate the relative importance of each in their exposure/avoidance decisions about watching sports programs on television. The 188 sports viewers assessed the importance of each motivation for their viewing of baseball, hockey, football, and tennis. The 98 nonviewers, who watched televised sports less than once a month, received a shorter list of motivations that assessed their reasons for avoiding televised sports. Motivation items ranked as important for one sport tended to be rated similarly for the other sports. The most important motivations leading to exposure to televised sports appeared to be identification with the participants and needs for vicarious success. Less important motivations were information needs, social exchange, and those aspects of emotional release inherent in spectatorship. There appeared to be four underlying dimensions of motivations for viewing televised sports: to thrill in victory, to "let loose," to learn about the players and the game, and to pass time. Motivations for avoiding televised sports centered around more satisfying alternatives to televised sports and lack of time for indulging in such viewing. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (30th, Acapulco, Mexico, May 18-23, 1980).