ERIC Number: ED189632
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
The Rise of Black Consumer Magazines: The Case of the "Half-Century."
A cultural history of the rise of black consumer magazine publishing is presented in this paper. It examines the interrelated elements in the development of shifts in the institutional support base of black magazines and shifts in the ethos or style of middle-class black life, as reflected in the magazines themselves. The paper takes as an example of early black commercial magazines the "Half-Century," published in Chicago from 1916 to 1925 by Anthony Overton, one of the leading black entrepreneurs of the segregated urban black communities. Overton's business career, publishing career, and the character and content of his magazine are examined in relation to the larger historical contexts of black life and black publishing to provide a cultural history of the early stages in the development of black consumer magazines. (Author/FL)
Publication Type: Historical Materials; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Overton (Anthony)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).