ERIC Number: ED189481
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Attitude Bolstering Following Self-Induced Value Discrepancy.
Sherman, Steven J.; Gorkln, Larry
To study the effects of behaving inconsistently with a central attitude, subjects (N=77) filled out a "Contemporary Social Issues Questionnaire," and then completed a sex-role or non-sex-role logic problem. It was hypothesized that subjects who score high on a feminism scale and who fail to solve a sex-role problem, thus demonstrating sexist thinking, will be motivated to adopt feminist behavior more than subjects who are either lower in feminism or who do not fail such a problem. Since the attitude is central, attitude bolstering rather than change in the direction of the behavior should be the preferred mode of inconsistency reduction for such subjects. Bolstering, in the form of positive affirmative action decisions, was generally demonstrated by subjects who failed the sex-role problem, an effect more pronounced for those highest in feminism. No such effects on affirmative action decisions were observed for subjects who did not fail the sex-role problem. Results support the view that threats to one's self-image caused by one's own counter-attitudinal actions lead to attempts to reestablish those threatened values. Conditions are identified under which bolstering, rather than attitude change in the direction of the behavior, should be expected. (Author/NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Dissonance Reduction
Note: Paper presented at the Annual Meeting of the Midwestern Psychological Association (52nd, St. Louis, MO, May 1-3, 1980).