The eventual role that educational and clinical sport psychologists may play in assisting high-level athletes is discussed. An example of research on Olympic-level rifle and pistol shooters is presented as an example of how sport scientists can be involved in influencing policy for Olympic athletes. Obstacles which prevent the applied potential of sport psychology are pointed out. The prime obstacle is a lack of longitudinal psychological studies of elite athletes. Therefore, few proven psychological techniques for improving performance have been developed. Suggestions are made for research projects in this area. (JD)