ERIC Number: ED188749
Record Type: RIE
Publication Date: 1975
Reference Count: 0
The Promotion of Bottle Feeding by Multinational Corporations: How Advertising and the Health Professions Have Contributed. Cornell International Nutritioon Monograph Series, Number 2 (1975).
Greiner, Ted; Latham, Michael C., Ed.
This report investigates the ways bottle feeding of infants is promoted by multinational corporations. Data were obtained from the following: (1) a survey of available infant food advertising in newspapers and magazines from developing countries; (2) a study of some interrelationships between the health professions and infant food companies, including a study of advertising in professional journals, and an analysis of educational publications written by infant food companies for distribution to the public, largely via the health professional; and (3) a compilation of data on multinational companies which market infant foods. Findings are extensively discussed in the hopes that they will be of use to those concerned with the problem of commercial infant food advertising and promotion in developing countries. Appendix One presents infant food advertisments from publications in developing countries directed toward the lay public. Appendix Two reproduces infant food advertisements from journals for health professionals. Appendix Three provides information about world manufacturers of processed diary products used for infant feeding, including parent corporation, subsidaries, infant food marketed, areas of heaviest marketing, addresses, and miscellaneous information. (Author/RH)
Descriptors: Advertising, Consumer Protection, Developing Nations, Food, Health Personnel, Infants, Influences, Manufacturing Industry, Nutrition, Social Responsibility
Dr. Michael C. Latham, Division of Nutritional Sciences, Savage Hall, Cornell University, Ithaca, NY 14853 ($2.50; make checks payable to Cornell University)
Publication Type: Reports - Research; Opinion Papers
Education Level: N/A
Authoring Institution: State Univ. of New York, Ithaca. Nutritional Sciences Div. at Cornell Univ.
Note: For other monographs in this series, see ED 149 838, PS 011 294, and PS 011 502-505. Copyrighted pages in Appendix 1 and Appendix 2 have been omitted.