ERIC Number: ED188242
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
Competing Models of Agenda-Setting: Issue Obtrusiveness vs. Media Exposure.
Blood, R. Warwick
This study was undertaken to test the hypothesis that the media emphasis of issues serves to set the agenda of public awareness of those issues. Data were obtained from telephone interviews during the 1976 United States Presidential campaign from 658 voters in Pennsylvania and California. The issues of unemployment, inflation, and crime were selected for analysis, and personal involvement with the issues was determined; groups were also divided into those with high and low amounts of exposure to both newspapers and television. Results indicated that the salient issues were unemployment, inflation, and crime, in that order; that for people with little media or personal contact with an issue there was also little awareness of the issue; and that people with high contact with an issue determined its importance without using the media, but they were exposed to a diverse media agenda, which may have pulled attention away from personal experience. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Agenda Setting
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).