ERIC Number: ED188217
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
A Comparison of Roles Played by Men and Women in Public Relations.
Broom, Glen M.
A study was undertaken to determine if men and women in public relations jobs differed on the extent to which they performed each of four roles. Based upon the conceptual models found in a wide range of literature on consulting, the four roles used in the study were: (1) expert prescriber, in which the practitioner operates as the authority on both public relations problems and their solutions; (2) communication technician, in which the practitioner provides the organization or client with the specialized skills needed to carry out public relations programs; (3) communication facilitator, in which the practitioner acts as a sensitive "go-between" or information broker; and (4) problem-solving process facilitator, in which the practitioner, as a member of the management team, collaborates with others throughout the organization to define and solve problems. A sample of 458 members of the Public Relations Society of America (72% men and 28% women) completed a 28-item survey form about the roles they played. The findings showed that men and women differed significantly on the four roles measured. Women tended to be in the limited role of communication technician, while males tended to play a combination of the other three roles. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).