ERIC Number: ED187470
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
The Impact of the Introduction and Diffusion of Television on Children Living in Three Australian Towns.
Murray, John P.; Kippax, Susan
This report compares the first and second years of a 4-year study on changes in patterns of social behavior and conceptions of 8-12 year-old children following the introduction of television in their community. Three towns of similar composition were selected for their naturally occuring differences in quantity and duration of experience with television. At the beginning of this study, the "High-TV" town had had five years' experience with two channels, the "Low-TV" town had had one year's experience with only one channel, and the "No-TV" town did not receive a television signal. During the second year of the study, the "No-TV" (now "New-TV") town began receiving the public channel. In the first year of the study, comparisons of the "No-TV" and "Low-TV" children demonstrated a clear decrease in radio listening, reading, listening to records, attending movies, playing sports, engaging in outdoor activities, and participating in clubs and parties when television was available. However, it is suggested that these decreases may reflect the novelty of television in the "Low-TV" town, because the children in the "High-TV" town manifested higher levels of involvement in these activities than their peers in the "Low-TV" town. This novelty effect was further supported by the results from the second year of the study: children in the former "No-TV," now "New-TV," town manifested the lowest level of participation in various activities and use of alternative media. (Author/SS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Australia; Naturalistic Research
Note: Paper presented at the Annual Conference of the International Communication Association (Acapulco, Mexico, May 1980).