This is the executive report of a study which evaluated the Television Reading Project, an instructional program based upon current television programs designed to increase reading skills of students. The major goals of the evaluation were to assess the effects of the project on reading skills, acceptance of the materials by teachers and students, and effects of the materials on classroom behavior of teachers and students. The evaluation was conducted in Chicago, Dallas, Minneapolis, and several small area school districts. It was found that those students who used the materials scored approximately ten percent higher on reading comprehension skills as measured by a criterion referenced test than the control groups. Scores on standardized, norm referenced tests routinely used by the districts revealed no significant gains in comprehension. Teachers described use of the materials and 85 percent indicated a strong interest in using the materials again. Several behaviors which were linked to reading achievement by past research were observed during a classroom observation in which materials were/were not being used. The observation data suggest that teacher and student behaviors were affected in directions consistent with increased reading achievement by the use of these materials. (Author)