ERIC Number: ED187278
Record Type: RIE
Publication Date: 1980
Reference Count: N/A
Deferred Gifts: How to Get Them. Fourth Edition.
King, George V.
A nontechnical guide on practical promotional and managerial aspects of deferred giving is presented to aid nonprofit organization executives. Contents include the following topics: types of deferred gifts; organizing the deferred giving program; staffing the program; recognizing the deferred gift prospect (age, past interest in your program, family situation, referrals); finding donors by direct mail; advertising for deferred gifts; finding donors through seminars; the face-to-face approach; the technical team and locating the best trustee; standards for gifts and beneficiaries; writing an effective operations manual and plan; government approvals; suppliers of deferred giving services; and a 12-step plan for creating a deferred giving program. Sample forms and a listing of most major firms indicating what deferred giving services they supply are included. (SW)
Descriptors: Administrator Guides, Advertising, Educational Finance, Fund Raising, Guidelines, Higher Education, Income, Industry, Nonprofit Organizations, Philanthropic Foundations, Private Financial Support, Program Administration
Fund-Raising Institute, Box 365, Ambler, PA 19002 ($39.00)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Fund-Raising Inst., Ambler, PA.
Identifiers: Direct Mail; Donors; Planned Giving