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ERIC Number: ED186856
Record Type: RIE
Publication Date: 1980-May
Pages: 54
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Content Analysis of a Commercial Television Network to Determine Social-Cultural Conditioning towards Reading and Writing.
Winter, Judith
Three weeks of programing on a major television network during probable children's viewing times was subjected to content analysis to determine the number and types of reading and writing activities performed by television characters and newscasters. The purposes of this analysis were to discover whether television treats reading and writing as important and essential activities and whether it is conditioning children to regard such activities as important, useful, and enjoyable. The reading and writing activities were recorded and categorized for purpose (pleasurable, functional, and set decoration--as when books on a shelf were shown) and initiator (man, woman, child, or group). The results revealed a low number of positive instances of reading and writing activities on the television programs and a low number of positive, pleasurable instances of children's reading and writing activities. The relatively low number of positive instances were of the functional, or job related, nature. Most of the reading and writing activities were performed by men, therefore not providing positive role models for children for these activities. The findings imply that television may be conditioning children not to read or write for enjoyment or for the improvement of those skills. (FL)
Publication Type: Dissertations/Theses - Masters Theses; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Media Effects
Note: M.A. Thesis, Kean College