ERIC Number: ED186467
Record Type: RIE
Publication Date: 1978-Mar
Reference Count: 0
The Measurement of Opinions in Education: A Source for Administrators and Teachers.
The measurement of opinions helps to indicate students', teachers', and parents' satisfaction with school programs, as well as students' self concept and affective behavior. In choosing a sample, several issues should be considered: sampling error, sample size, selection procedure, and acceptable response rate. Follow-up survey procedures and questionnaire validity are also important concerns. Guidelines for item construction include: (1) word questions so as to elicit the same interpretation from every respondent; (2) use simple, familiar language; (3) avoid offensive questions; (4) avoid questions which suggest the socially desirable response; (5) include only one issue per item; and (6) do not confuse factual or cognitive items with opinion or affective items. Rating scale item formats are useful in measuring attitudes, opinions, and feelings; a variety of response alternatives may be appropriate. Pilot testing is recommended to insure the validity of the questionnaire. The decision of whether to use hand-tabulated or computer-processed analysis of data should be made before the questionnaires are completed. (GDC)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Minneapolis Public Schools, Minn. Dept. of Research and Evaluation.
Identifiers: Content Validity