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ERIC Number: ED186026
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Media Influence on Affective Learning: A Review of the Literature.
Simonson, Michael R.; Burch, Georgeann L.
A review of the first 23 volumes of "AV Communication Review" identified 68 theoretical and experimental articles on the effects of media on student learning attitudes. Examination of these articles revealed that (1) researchers do not routinely evaluate the impact of mediated instruction on learner affect toward either the medium or the content information; (2) in most studies where attitudes were measured it was generally a post-hoc evaluation of peripheral importance to the main objectives of the study; (3) locally constructed measures of attitude were most often used, and few studies provided validity or reliability information for attitude measures; and (4) attitude change as a result of the use of media has not been a major area of research effort. Within the framework of the above limitations, it was concluded that less abstract forms of media seem to provide the greatest likelihood of positive learner attitude formation; there is insufficient evidence to determine if there is an age-medium-attitude interaction; and achievement seems to be related to attitude. An annotated listing of the articles is provided, and several tables and figures are attached, as well as a list of additional references. (CMV)
Publication Type: Information Analyses; Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: N/A