ERIC Number: ED185627
Record Type: RIE
Publication Date: 1980-Apr
Reference Count: 0
Why College Students Watch Soap Operas.
Breen, Myles P.; Powell, Jon T.
A survey of 549 college students investigated the size and motivation of the campus audience for soap operas. About half the student population (40% of the women and 10% of the men) claimed to watch the daytime serials. Most of the women viewing the soap operas watched two or three serials per week, with 83.3% following at least two regularly, and 46.1% following at least three regularly. The serial-viewing males watched less; 41.4% watched only one serial, with percentages declining sharply and directly as the number of serials watched increased. "Intriguing plots" and "topics of conversation" were the reasons most often chosen for watching daytime serials. Despite the consensus of the critics, both male and female respondents thought that the female characters were more likely to be the troublemakers in the soaps, an apparent change from past conceptions of the long-suffering female being put upon by men. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Soap Operas
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, NV, April 12, 1980).