This report presents an analysis of the characters created for prime time and weekend daytime network television drama and viewer conceptions associated with exposure to television. Data was gathered through 10 years of monitoring television programs, analyzing characters, and conducting surveys of child and adult viewers. Trends in representation of women and minorities (nonwhites, Hispanics, young and old people), findings on role characterizations and occupations, a measure of violence as a demonstration of power, and associations between television exposure and viewer conceptions of social reality are discussed. Television drama is found to underrepresent women and minorities. Typecasting of women is seen to restrict ooportunities. Women and minorities are characterized as more vulnerable than their majority counterparts and are more frequently depicted as victims of violence. A positive and statistically significant relationship was found between the time an individual spends watching television and the individual's stereotyping of the role of women and the aged. Younger viewers born into a television world are found to be more imbued with its depiction of people and less likely to express an independent view of reality. Graphs and tables of data are included in the report. (MK)