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ERIC Number: ED184521
Record Type: RIE
Publication Date: 1978-Aug
Pages: 20
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Active vs. Passive Television Viewing: A Model of the Development of Television Information Processing by Children.
Wright, John C.; And Others
A conceptual model of how children process televised information was developed with the goal of identifying those parameters of the process that are both measurable and manipulable in research settings. The model presented accommodates the nature of information processing both by the child and by the presentation by the medium. Presentation is classified into two categories: simultaneous, where all stimuli or items of information are available at the same time; and successive, where the rapid stream of events is organized in its own sequence and does not repeat itself. Two modes are discussed: exploration and search processing. In the exploration mode, the child becomes familiar with the material by devoting attention to whatever is most physically salient or inherently attention getting. In search behavior, the child tries to comprehend the message by actively imposing an order of processing on simultaneous arrays. Similarity of age and viewing experience, and effects of the viewing environment are also discussed. Twenty-one references are cited. (JEG)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (Toronto, Canada, August, 1978)