ERIC Number: ED184425
Record Type: RIE
Publication Date: 1979
Reference Count: 0
The Promise and Perils of Business Ethics.
Huber, C. E.
The 640 member schools of the Association of American Colleges were surveyed in 1978 to determine interest in curriculum on business ethics. It was also attempted to determine how many schools provided their students with a general education program that included basic courses in the nature and operation of American business. The purpose was to gather information for designing such courses for nonspecialist liberal arts students. The response rate to the questionnaire was about 34 percent. Of the respondents, 28 percent reported offering no curriculum of this kind: the remainder reported that ethics and moral values were part of a wide variety of offerings, but often unrelated to the issues and disciplines of business. Comments showed that the institutions were generally eager to affirm institutional concerns for moral education. Data are summarized here, followed by a summary of research efforts in the teaching of business ethics. Four major reports [The Ruder Report, The McMahon Report, the Opinion Research Survey, and the Buchholz (AACSB) Report, p. 25-26] are reviewed, and the current state and prospects for curriculum examined. Organizations that can provide resources are listed, as are government and foundation funding sources. (MSE)
Descriptors: Business, Business Administration Education, College Curriculum, Curriculum Development, Educational Resources, Elective Courses, Ethical Instruction, Ethics, Financial Support, Government Role, Higher Education, Liberal Arts, Moral Values, National Surveys, Philanthropic Foundations, Values Education
Association of American Colleges, 1818 R St., Washington, DC 20009 ($4.50)
Publication Type: Reports - Research; Opinion Papers; Reference Materials - General
Education Level: N/A
Authoring Institution: Association of American Colleges, Washington, DC.