ERIC Number: ED184188
Record Type: RIE
Publication Date: 1979-Nov
Reference Count: 0
A Struggle for Dominance: Relational Communication Messages in Television Programming.
Barbatsis, Gretchen S.; And Others
Television's messages about sex role behavior were analyzed by collecting and coding spot samples of the ten top ranked programs in prime viewing time and proportionate numbers of daytime soap operas and Saturday morning children's programs. The content analysis was based on a relational coding system developed to assess interpersonal communication between two people. The results indicated that the depicted communication patterns were dominated by young, white, male characters; that most messages were dominance messages of a "masculine language style," whether delivered by male or female speakers; and that the communication patterns tended to place the female receiver in a more submissive position. Analyzed from a symbolic interactionist perspective, these results suggested that television and the interpersonal communication patterns it projects act as socializing agents on the viewers, creating a distorted view of society's expectations for sex role behavior. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979).