During periods of social change neighborhoods are redefined and/or created by external and internal factors. Political, economic and social factors act as catalysts for neighborhood change by developing symbols by which an area is identified. Neighborhoods are formed by expounding on the new image most sought out by the exponents of the more powerful political, economic and social factions of the city. In part, efforts can be made to sell the new image by developing organizations that reflect the basic values with which the community will identify. This paper explores the process of neighborhood change and revitalization in Chelsea Park, an Atlanta neighborhood, as viewed by long term and short term residents of the community, real estate personnel, city representatives, and members of voluntary associations associated with this neighborhood. A model to account for change in neighborhoods undergoing social change is developed that may prove useful to urban planners and others interested in this kind of research. (Author/GC)