ERIC Number: ED182787
Record Type: RIE
Publication Date: 1980-Feb
Reference Count: 0
Communication and Values.
Sillars, Malcolm O.
Communication experts and researchers have done little to help prepare themselves or others to cope with values in the communication revolution that is taking place. The problem goes beyond the influence the media has in the United States; it has implications of international issues of survival. What is needed is an emphasis on research and teaching of values, not ethics, but values. Ethics are relative to the culture, values underlie ethics and provide a way to make normative judgements. Value analysis is essential to an understanding of what is unstated when people agree or disagree in interpersonal interaction . It is essential to an understanding of how public persuasion takes place. (TJ)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Intercultural Communication
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Portland, OR, February 16-20, 1980)