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ERIC Number: ED182782
Record Type: RIE
Publication Date: 1979-May
Pages: 17
Abstractor: N/A
Reference Count: 0
Television News Credibility: A Network vs. Station Analysis. Preliminary Report.
Gantz, Walter
A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex phenomenon. Operationalizations of the concept reflected variations of measures that specified the origin of news broadcast (local versus network programs), type of news item (local/national), and individual stations or networks watched. Television news was perceived as highly credible across all the measures, although significant differences existed across some of the credibility items. The data suggested that single item measures could present a fair overview of public perceptions of television news credibility, but that multiple operationalizations provided a more complete and accurate appraisal of the phenomenon. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, PA, May 5-7, 1979)