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ERIC Number: ED182779
Record Type: RIE
Publication Date: 1979-Nov
Pages: 27
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Communicator Style as a Predictor of Effectiveness and Attractiveness: A Developmental Study.
Norton, Robert W.; And Others
From a group of 288 college students that completed the Communicator Style Measure (CSM), 72 subjects were randomly assigned to triads in a study exploring the relationships between communicator style, effectiveness, and attractiveness. The 72 subjects were selected by their CSM scores and stratified into three groups (high, medium, and low). The subjects were asked to make a personal commitment to five symbolic representations of present American values, after which they helped their groups perform the same decision making task. The results suggested that the CSM predicts effectiveness and that the dominance variables seem to be the best predictors. Attractiveness was inversely related to the dominance variables. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Communicator Style
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979)