ERIC Number: ED181477
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
The Socialization Powers of Television and Foreign Students' Value Orientations.
Kapoor, Suraj; Williams, Wenmouth, Jr.
A Q-factor analysis study was undertaken to supplement an earlier research effort that had suggested that television can be an acculturator for foreign students. The method used to test the relationship between television presentation and foreign students' orientation toward cultural values involved three steps: (1) traditional values were identified and matched to television programs, and the matching process was validated; (2) a baseline of United States students' perceptions of these values was determined; and (3) foreign students' perceptions were measured. The results suggested that television can reinforce existing perceptions of American culture. The findings also suggested that Q-factor research is one plausible and fairly valid method for investigating the ability of television to acculturate foreign students into United States culture. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Effects
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, TX, August 5-8, 1979)