ERIC Number: ED181472
Record Type: RIE
Publication Date: 1979-Aug
Reference Count: 0
Personal Needs and Media Use in the Netherlands and the United States.
Weaver, David H.; And Others
Random samples of 786 Indianapolis, Indiana, residents and 413 residents of The Netherlands were interviewed in a study of media-related gratifications. Although the Dutch and American cultures and media systems differ considerably, a number of striking similarities emerged in the findings of this study, including similarities for the relative salience of the different needs, the relative frequency of media use in responding to the different needs, the specific media most often used to respond to different needs, and relative levels of satisfaction with media performance in response to specific needs. In Holland, mass media tended to be used more frequently for the more important personal needs, with the more salient needs producing greater relative satisfaction from media use for those needs. In Indianapolis, the media were used more frequently to respond to a need, the higher the satisfaction, but the media were not used relatively often for the more important needs. Diversionary needs were the strongest need predictors of general television exposure in both places, while cognitive needs were the strongest need predictors of general newspaper exposure. The data indicated that personal needs should be considered when trying to predict the frequency and kind of media use. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, TX, August 5-8, 1979).