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ERIC Number: ED179992
Record Type: RIE
Publication Date: 1979-Aug
Pages: 39
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Cable Television Subscription and Conceptions of Social Problems.
McDonald, Daniel G.
Telephone interviews with 118 adults in the Gainesville, Florida, area were used to determine the relationships between the number and diversity of social problems mentioned by cable television subscribers versus nonsubscribers, socioeconomic status (SES), and media use. Media use was found to be associated with the type and number of problems mentioned as local or national issues. Cable television subscribers were found less diverse in their conceptions of national problems, even when comparing at varying SES levels. Local television news viewing and regular reading of a news magazine were the only media measured that made a difference in diversity; more issues were identified when these media were not used. Although greater media use was hypothesized as enhancing the diversity of identified social problems, relationships were often found to be opposite those predicted. Most of the diversity of identified issues resulted from less contact with the media. Nonsubscribers appeared to be less heavy media users, while low SES individuals seemed to be more diverse in their conceptions of local problems. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Media Effects
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (62nd, Houston, TX, August 5-8, 1979)